Starbucks has previously implemented deposit-based reusable cups in Korea, Seattle, London, and other places, but the results were not ideal. Starbucks Japan was the first to change its approach, launching a stainless steel cup rental service at ten stores in Tokyo. Customers can scan a code via a mobile app to borrow a cup, return it within three days, and even enjoy a discount on their drink. After return, the cups are uniformly washed at high temperature and disinfected. The company emphasizes that there is no need to worry about residual viruses or bacteria. Can this model truly promote environmental protection, and can it be replicated in other regions? This article will provide a detailed interpretation for you. [more…]

The normalization of coffee consumption and the prevalence of takeout culture have made disposable cups a pollution source that cannot be ignored. Environmental issues have long ceased to be a novelty in the coffee world—packaging innovation, coffee grounds reuse, paper straw replacements, as well as bring-your-own-cup discounts and in-store reusable cup pilots, are all being continuously explored. Recently, FamilyMart announced that it will massively roll out reusable cups to 400 stores in the Taiwan region, becoming East Asia's first convenience store chain to introduce reusable cups at scale. Previously, Starbucks launched a "borrowed cup" pilot in Seattle, and McDonald's also partnered with the Loop platform to test reusable cups. Can these initiatives truly change consumption habits and drive the industry to reduce plastic? This article will walk you through the practical paths of these pioneers and the real challenges they face. [more…]

Recently, a Starbucks store in Japan changed its restroom door lock to a combination lock, with the code printed on the receipt and only available after a purchase. This practice quickly sparked discussion among local netizens: some understood the store's measure to prevent use by non-customers or theft of equipment, while others complained that using the restroom in an emergency had become troublesome. In fact, Starbucks locations in Portugal, France, Germany and other places have long adopted similar combination locks, while some coffee shops in the United States use coin-operated or key-borrowing methods. Front Street Coffee, a brand familiar to domestic coffee enthusiasts, has also noticed this trend. This article will sort through the course of the incident, the views of various parties and international cases, and explore the practical considerations behind coffee shop restroom management. [more…]

Starbucks has been exploring ways to reduce single-use cup usage in recent years, from deposit cups in the South Korean market to cup borrowing programs in Europe and the US, but none have achieved the expected results. Now Starbucks has launched Plan C—introducing dedicated cup-washing machines in stores, where customers can wash their cups themselves after finishing their coffee and take them away, though a deposit is still required. The program will first be tested at Arizona State University and select stores in Hawaii. Meanwhile, Starbucks mainland China has fully switched to paper straws and sippy lids, reducing approximately 200 tons of plastic annually. Whether the environmental path can meet its 2025 targets remains to be seen. [more…]

Coffee has long been woven into Westerners' morning routines, and in America's fast-paced consumer culture, grabbing a cup of coffee to go is a habit for many. Recently, however, the U.S. coffee industry has run into an unexpected "cup crisis" — a severe shortage of disposable coffee cups. According to The Wall Street Journal, coffee chains such as Starbucks are facing alarmingly low cup inventories, with some consumers even calling multiple stores just to track down a venti-sized coffee. This crisis has not only driven up supply costs for coffee shops but has also given rise to peculiar workarounds, such as stores borrowing cups from one another and testing alternative lids. This article takes an in-depth look at the supply chain predicament and industry impact behind this "hard-to-get-a-cup" situation. [more…]

Recently, StayReal, the streetwear brand founded by Mayday's Ashin and artist No2Good, held a limited-time art exhibition in Shanghai, drawing a large number of fans to visit and take photos. Surprisingly, however, a Starbucks store next door to the exhibition unexpectedly went viral thanks to its employees' playful cheering. Staff held up creative signs incorporating Mayday lyrics, prepared limited-edition cup stickers and merchandise perks for fans, and even offered a cheerful "call-out service," keeping the fans waiting in line laughing nonstop. This mutual embrace between fans and Starbucks employees not only eased the boredom of waiting in line, but also won the brand a great deal of goodwill. [more…]

Starbucks collaborated with Stayreal, the streetwear brand co-founded by Mayday lead singer Ashin and No2Good, to launch limited-edition merchandise, and the news immediately drew a large amount of fan attention. However, before the campaign had even officially started, social media exposed that employees at some stores had sold the not-yet-released co-branded glass cups in advance to acquaintances, and there were even reports of bundling the merchandise with Starbucks rice dumplings to meet performance targets. These actions sparked strong consumer dissatisfaction, with many demanding an official explanation. The brand later responded that it had internally instructed stores to strictly prohibit reserving items for themselves or bundling them, and had recovered the cups that were sold early. [more…]

Every year on April 22, World Earth Day, Starbucks launches a bring-your-own-cup free coffee event, and this year is no exception. During the designated time slot, bring a non-disposable container to the store and you can get a free medium Americano; the first 30 people can even upgrade to a Berry Berry flavored Americano. Although the size is limited to medium, there are no restrictions on the type of container, so this event has gradually evolved into an annual "BYOC Cup Showcase" for coffee lovers. From buckets and milk bottles to pickle jars and gourds, all kinds of wildly imaginative containers make their appearance, with office workers quietly taking advantage of the freebie and attention-seekers using the opportunity to show off their cups. This article takes you through the highlights of this year's event to see which containers left the deepest impression. [more…]

Starbucks CEO Howard Schultz recently revealed at a New York Times policy forum that due to safety concerns arising from non-customers heavily using store restrooms, public access may be restricted in the U.S. market. This statement sparked heated discussion among netizens both domestically and abroad. Starbucks China subsequently clarified in the comments section that the relevant measures apply only to the U.S. market, and domestic stores will maintain their open policy. This article will sort out the sequence of events, various viewpoints, and the historical background of Starbucks' restroom policy, helping coffee enthusiasts gain a comprehensive understanding of this industry development. [more…]

The environmental problems of single-use paper cups are becoming increasingly severe, and the coffee industry has been searching for alternatives. From the failed attempt with cone cups in 2014, to the brief popularity of KFC's cookie cups, and then to the unexpected revival of oat cups during the pandemic, edible coffee cups have gone through three generations of technological iteration. This article will review the development history, technological breakthroughs, and market dilemmas of edible cups, and explore whether they can truly replace single-use cups and become a new environmentally friendly choice for coffee shops. [more…]

During Valentine's Day, Starbucks launched the Rose 20 series of limited-edition drinks and showcased several exquisite rose latte art pieces on its official WeChat account, sparking anticipation among many customers. However, in reality, the latte art produced by some stores was far from the promotional images, with abstract patterns leaving consumers astonished. Behind this is an internal Starbucks skill assessment called "Rose Certification," which has left many baristas complaining bitterly. From novices to seasoned staff, some diligently practiced and eventually succeeded, while others gave up and sought alternative methods. This article will take you through the entire rose latte art controversy and the genuine reflections of baristas during their practice. [more…]

Starbucks China launched three new products for the New Year: Belgian Dark Chocolate Latte, Dark Chocolate Black Tea Latte, and Coconut White Chocolate Latte, featuring a combination of 57% Belgian-origin dark chocolate and oat milk, attracting attention from many chocolate lovers. However, behind the hot sales of the new products, baristas have been complaining on social media: the chocolate sauce used this time is unusually thick, prone to clumping and hardening in winter, extremely difficult to operate with metal squeeze pumps, making consecutive cup production feel like weightlifting, and it easily drips and stains the bar and clothes. What's even more frustrating for workers is that there are reports that this series may shift from a seasonal limited edition to a permanent offering. [more…]

Starbucks recently filed a lawsuit in the U.S. District Court for the Southern District of New York against a cannabis company called Starbuds Flowers, accusing it of intentionally imitating its classic mermaid trademark and misleading consumers by exploiting the Starbucks brand's reputation. In the complaint, Starbucks compared the similarities between the two logos point by point, noting that Starbuds not only used the similar design on its mobile sales trucks and official website, but also printed it on cigarettes and cannabis products. Starbucks is asking the court to prohibit the other party from continuing to use the logo, destroy the related products, and disgorge the profits obtained from the infringement. In fact, Starbucks had already sent a cease-and-desist letter as early as last August and subsequently sent multiple takedown notices, but received no response. As of July 2, Starbuds' sales trucks and website were still in operation. [more…]

When ordering at Starbucks, have you ever noticed the term "Double shot"? How much caffeine does a double espresso actually contain, and how much do different products vary? This article will start with the origin of the word "Shot," trace the evolution of espresso measurement from volume-based to weight-based, and explain why the size of a single shot can vary so dramatically from one coffee shop to another today. At the same time, we will also draw on Front Street Coffee's extraction practices to provide specific parameters for dose, liquid weight, and time, helping you understand the true nature of a double espresso more clearly. Whether you drink Starbucks regularly or pull your own shots at home, you will find practical references here. [more…]

On June 14, Starbucks China officially launched a new iced coffee category called "Iced Shaken Espresso," featuring two flavors: Sea Salt Caramel and Tahitian Vanilla. This drink is originally named Caffe'Shakerato, a national-level iced espresso in Italy, shaken in a cocktail shaker to create a dense foam, with a taste and appearance similar to dark beer. Starbucks has turned it from a hidden menu item into a regular product, sparking heated discussions on social media. The production process places extremely high demands on baristas' skills, requiring plenty of ice and endless shaking to achieve a fine foam, and it is even more of a test during peak hours. Consumer reviews are polarized, with some praising the taste and others complaining that the foam is coarse. This article explains in detail the origin, spread, and production difficulties of Caffe'Shakerato, and shares an easy way to replicate it at home. [more…]

Coffee shops are blooming everywhere, but there is always only one Starbucks. Its success is not accidental, but stems from a set of positioning logic completely different from traditional cafes. This article dissects, from three dimensions—crowd targeting, service strategy, and promotion methods—how Starbucks precisely locks onto the white-collar group, how it uses space and equipment design to accelerate customer flow, and how it places its marketing focus on brand image rather than the product itself. At the same time, it analyzes the real implementation of the "third place" concept in the Chinese market, and how this concept has trapped many local coffee shop owners in operational difficulties. For coffee enthusiasts and industry practitioners, understanding Starbucks' atypical path helps to rethink the survival logic of coffee brands. [more…]

In the scorching summer heat, ice cubes have become a scarce commodity for food and beverage outlets. Once the ice machine can't keep up with the pace of serving, the store falls into an ice shortage. As a result, McDonald's and KFC, two seemingly incompatible rivals, have staged heartwarming scenes of employees borrowing ice from each other. From dragging small ice buckets to ask for help, to politely waiting with large metal buckets, these scenes have netizens calling them adorable, and even Laoxiangji couldn't resist joining the fun in the comments. In fact, when these chain brands cluster their stores together, the materials they borrow from each other daily go far beyond ice—behind it all is the simple yet genuine rapport and goodwill among workers. [more…]

A mother took her child to a shopping mall. After the child fell asleep, she went to a coffee shop to rest on the sofa. Because the temperature inside the shop was low, she asked the staff to borrow a blanket or a work uniform but was refused. She later left a negative review, which sparked heated discussion among netizens. Some people understood the difficulties parents face when out with their children, while others believed that borrowing a blanket went beyond the scope of a coffee shop's service. At the same time, many coffee shop owners complained about the troubles brought by customers with children, and more and more stores have made banning children a rule. This discussion about service boundaries and business realities reflects the dilemma coffee shops face between customer experience and daily operations. [more…]

Recently, a coffee shop in Kunming, Yunnan, became embroiled in an online controversy after refusing to let a pregnant woman use its restroom. The shop said the pregnant woman used the store's toilet twice without the staff's consent; when she was reminded the second time, an argument broke out between the two sides. The pregnant woman and a man accompanying her filmed a video and posted it online, and also left a negative review of the coffee shop on a third-party platform. The shop then publicly released surveillance footage to set the record straight, and the incident quickly sparked heated discussion among netizens. Some people understood the pregnant woman's inconvenience, but more believed that whether a business's restroom may be used should be decided by the shop, and that the pregnant woman going upstairs on her own posed safety risks. Behind this dispute is the dilemma coffee shops and other businesses face when passersby ask to "borrow the toilet." [more…]

Luxury brand Gucci recently teamed up with Blue Bottle Coffee, %Arabica, and Grid Coffee to launch limited-edition pop-up coffee shops in four cities. Among them, the Beijing stop's collaboration with Grid Coffee produced the "Single-Origin Salted Mocha" and "Single-Origin Salted Chocolate," which sparked widespread discussion both inside and outside the industry. An independent coffee shop owner in Beijing publicly stated that the salted mocha among Gucci's limited-edition drinks is suspected of copying her signature product, which she developed in 2020 and officially launched in 2022 with Bingboke as its base. The incident quickly escalated, with voices supporting originality and those believing it was purely a creative coincidence rising and falling in turn. This article will sort out the sequence of events, present multiple perspectives, and explore the copyright dilemmas and market implications of creative coffee drinks. [more…]